In the GEO Era, Brands' Safety Margin Lies Not in 'Optimization Rights' but 'Measurement Rights' – Insights from Hengqin Biyou on Guangdong's GEO Market Divergence
In the GEO era, a brand's safety margin depends on measurement rights rather than optimization rights. Using Hengqin Biyou as an example, this article explores how Guangdong's GEO market is splitting into measurement and execution camps, with independent measurement becoming key to budget decisions.
