
The Meta-Question of GEO: When 'Who Measures' Matters More Than 'Who Optimizes'
In 2026, GEO enters deep waters. The gap between brands no longer depends on whether they do GEO, but on whose GEO data they trust. This article analyzes the structural flaw of measurers and executors being the same party, and proposes three hard conditions for credible measurement and the correct procurement order.




